NEWS

[Wellness Brand Interview Series] Yogibo Corporation — Embracing Every Mode of Rest: Sitting, Lying, or Leaning

Yogibo is a brand that has redefined the concept of “comfortable rest” through its unique bead-filled sofas, body pillows, and other living furniture. With a wide range of color options and flexible forms, Yogibo products can be adapted to any space, offering multiple modes of relaxation—sitting, lying down, or reclining—all in one piece. The brand also stays attuned to emotional consumption trends by launching character collaborations and limited-edition collections.

"Special Feature Series by Sports Seoul × International Wellness Association

A brand began as a mark seared by fire — a symbol to distinguish oneself from others, a sign of ownership. It served as proof of trust, yet at the same time, it drew boundaries between people.But now, a brand is no longer an external mark. We are moving from an era of outward distinction to one that connects the textures of our inner selves. People no longer give their hearts to brands that merely appear perfect. When a brand — once a symbol of possession — begins to breathe within the rhythm of everyday life, that is when true trust begins.

"Yogi Corporation Marks 9th Anniversary with Organizational and Business Restructuring

Yogibo’s exclusive distributor in Korea, Yogi Corporation, has restructured its organization and business framework on the occasion of its 9th anniversary. Through this restructuring, the company plans to streamline its system into two main divisions — Brand Operations and Business Development & Consulting — while strengthening its foundation for global market expansion.

"Yogibo Opens Pop-Up Store at The Hyundai Seoul, Showcases Relaxation Experience Space.

Global beanbag-sofa brand Yogibo has opened a pop-up store on the 5th floor of The Hyundai Seoul. (Running from today through the 7th of next month.) Visitors can try Yogibo products in exhibition and relaxation zones and take part in on-site promotions.

"Significant synergies are expected by leveraging Busan Port and Israeli networks."

Yogi Corporation CEO Park Dae-jin said leveraging Busan Port and Israeli networks could create major synergies, prompting bilateral cooperation to expand exports and investment.

Family Month Concert with HDC Youngchang and Yogibo

HDC Youngchang and Yogibo stage Family Month event May 10–18, 2025 at Hanam Starfield, showcasing new 2025 Kurzweil pianos with Yogibo relaxation zones; opening day features K-pop and jazz.

Discover the Unique Beauty of Seoul at 2025 Beauty Travel Week

Yogibo, the global beanbag brand, sponsored the 2025 Yeouido Spring Flower Festival in Yeongdeungpo held from April 4 to 8. As an official supporter, Yogibo offered special programs and branded relaxation zones during the festival.

Yogibo Participates in the 2024 Seoul Beauty Travel Week as a Sponsor

Yogibo is sponsoring the 2024 Seoul Beauty Travel Week, partnering with Haru Meditation to debut a signature beanbag wellness program. Held at Seoul Forest, the event features yoga, music, singing bowls, dance meditations, and exclusive giveaways.

Discover the Unique Beauty of Seoul at 2024 Seoul Beauty Travel Week

The 2024 Seoul Beauty Travel Week runs from September 23 to 29 across Seoul Forest Park and Seongdong-gu, featuring over 50 parks, galleries, museums, and local shops under themes of revival, refreshment, and rejuvenation.

Bose Offers a Unique Experience in the Brand Zone at the Beenzino Concert

At Beenzino’s sold-out concert, Bose hosted a cinema-style booth streaming exclusive videos and unreleased audio on its speakers. Fans who shared on Instagram could win signed CDs and Bose headphones.

Gwangju Shinsegae Operates a Global Lifestyle Yogibo Experience Zone

Gwangju Shinsegae is hosting a Yogibo experience zone in its main plaza from June 18 to 30 under the “Perfect Relaxation, Yogibo Therapy” theme, offering premium beanbags and body pillows amid soothing aroma therapy sessions.

Yogi Corporation Signs Filling Material Supply Agreement with Bonita

Yogi Corporation, Yogibo’s Korean distributor, will supply High Resilience Foam (HRF) to beanbag maker Bonita. First-Class HRF provides superior durability, elasticity and resilience to boost product quality.

Yogibo Concludes Sleep Travel Zone in Partnership with S-Omni

Yogibo closed its “Sleep Travel Zone” at Hyundai Department Store Pangyo on January 20 with S-OMNI, featuring the Waseda-University–validated Yogibo Max and AI sleep coaching via the upcoming SOMNIA app. Over two days, 400 attendees rated it 8/10 or higher, and 98% said they would recommend the experience.

Seongnam FC Opens SKY Yogibo Zone at October 7 Home Match!

Seongnam FC opened a “SKY Yogibo Zone” at its October 7 home match vs. Chungnam Asan at Tancheon Stadium, featuring Yogibo Zoola beanbag sofas and complimentary Yogibo accessories for fans.

Boco Seoul Gangnam Offers “Camping with Yogibo” Package

IHG’s voco Seoul Gangnam introduces a “Camping with Yogibo” package, transforming suites into urban glamping zones with Yogibo Zoola loungers, private pool, projector, and in-room Camp Set dining.

Noblesse Suhyun Partners with Lifestyle Brand Yogibo

Marriage Information Company Noblesse Suhyun partners with Yogibo to offer premium beanbag experiences and curated relationship services.

Yogibo Strengthens Winter Sports Collaborations

Yogibo teamed with Changwon LG Sakers for the 2022–23 KBL season, installing branded seating and drop sofas in team colors; continued partnership with Wonju DB Promy.

Yogibo’s Awesome People Campaign Supports Mothers

Yogibo’s Awesome People campaign invites pregnancy & childbirth stories to raise awareness of low birth rates. Participants receive vouchers; winners get Yogibo Mom Sets and additional gifts.

Yogibo Launches ‘Modju’ Modular Sofa in Korea

Yogibo launched its Modju modular sofa in Korea on January 10, featuring configurable Base, Top, and Corner modules. Online sales began January 10; in-store from January 17.

Yogibo Selects Actor Yoo Yeon-seok as Official Brand Model

Yogibo appointed Yoo Yeon-seok as its official Korean model on December 10, 2021. A special ad campaign launched December 17 with collectible video photo cards and Max sofa discounts.

Yogibo Selects Hollywood Actress Drew Barrymore as Brand Advertising Model

Yogibo signed Drew Barrymore as its advertising model; its first commercial—a playful parody of The Drew Barrymore Show—debuted on November 17.

Yogibo Launches Hybrid Beanbag Sofa

On November 8, 2021, Yogibo launched a hybrid beanbag sofa featuring a patented filling with 9–10× the durability of EPS and 5–7× that of EPP.

Yogibo Officially Launches Kakao Friends Edition

Yogibo’s Kakao Friends Edition—its second official licensing collaboration—features beanbag sofas and pillows adorned with popular Kakao Friends characters.

Yogibo Korea Changes Company Name to Yogi Corporation

Yogi Korea rebrands as Yogi Corporation, evolving into a smart lifestyle platform with AI-powered home-furnishing recommendations. Founded in July 2016, it leads the beanbag sofa market.

Yogibo Opens First Duty-Free Shop at Incheon Airport

Yogibo opened its first duty-free shop at Hyundai Duty Free in Incheon Airport Terminal 1 on December 1, offering premium beanbag sofas, travel cover sets, character plush toys, body pillows, and portable accessories.